CMO-Ready Executive
Certified Independent Director — IICA

Driving Revenue Through Strategic Marketing Leadership

20+ years of transforming enterprise marketing into a growth engine — aligning ABM, field demand generation, and data-driven strategy to accelerate pipeline and revenue across 5 global regions.

Sudhir Garg
Award Winner ET Most Promising
Tech Marketer '22
Economic Times
20+
Years Experience
$36M+
Pipeline Generated
5
Global Regions Led
370%
Funnel vs Target

Strategy Meets Execution

I'm a Global Marketing Director at Tata Communications, leading industry-focused ABM and revenue marketing across the company's Top 100 global accounts spanning the US, Continental Europe, UKI, India, and APAC.

My career has been built at the intersection of marketing strategy and business outcomes — transforming marketing from a cost center to a measurable revenue engine. I've managed $2M+ marketing budgets, 1,500+ global vendor ecosystems, and cross-functional teams of 10+ professionals.

Recognized as ET Most Promising Tech Marketer and top 5% performer at Tata Communications. MBA from IIFT Delhi with executive certifications from IIM Ahmedabad and Columbia Business School.

🎯 Revenue-First Marketing

$36M+ pipeline through ABM-led demand generation across global enterprise accounts.

🤖 AI-Driven GTM

Pioneering predictive analytics and AI-powered marketing intelligence for pipeline optimization.

🌐 Global Leadership

Leading teams across US, Europe, UKI, India & APAC with full P&L accountability.

🤝 Alliance & Ecosystem

Strategic partnerships with Google, Cisco & AWS driving $12M co-sell pipeline.

Core Competencies

Enterprise Demand Generation Account-Based Marketing (ABM) Revenue Marketing & Pipeline Ownership Brand Strategy & Positioning AI-Driven Marketing Intelligence Go-To-Market Strategy Sales-Marketing Alignment Marketing Operations & MarTech Alliance & Partner Marketing P&L / Budget Management Team Building & Leadership Data Analytics & Customer Insights

Leadership Track Record

Apr 2023 — Present
Global Marketing Director — Industry, ABM & Revenue Marketing
Tata Communications · New Delhi
Top 100 Global Accounts $2M Budget AI-Driven Intelligence 5 Regions
  • Architected ABM strategy for 100 Global enterprise accounts across the US, Europe, UKI, India, and APAC
  • Led 10 marketing professionals across Industry Marketing, ABM, and Revenue Marketing
  • Deployed AI-powered marketing intelligence and predictive analytics to optimize campaign ROI
  • Directed $2M annual marketing budget with full P&L accountability
Apr 2021 — Mar 2023
Marketing Director — Field Marketing, India Enterprise Business
Tata Communications · New Delhi
$24M Pipeline 4,700+ Accounts 6-Person Team
  • Owned full India field marketing charter across 4,700+ enterprise accounts
  • Co-owned demand generation with Field Sales, delivering $24M qualified pipeline
  • Created ROI-driven Go-To-Market brand strategy enhancing brand awareness in key verticals
Apr 2019 — Mar 2021
Marketing Director — Tech Alliances & Cloud/ASP
Tata Communications · New Delhi
Google / Cisco / AWS $12M Co-sell Pipeline
  • Built strategic alliance marketing partnerships with Google, Cisco, and AWS
  • Created $12M co-sell pipeline funnel through integrated partner-led campaigns
Oct 2016 — Mar 2019
Marketing Director — Channel Field Marketing
Tata Communications · New Delhi
150+ Channel Partners 370% Pipeline vs Target Top 5% Performer
  • Designed Go-To-Market strategy for 150+ channel partners reaching 9,000+ mid-market accounts
  • Delivered 370% pipeline against target for FY18, recognized as top 5% performer globally
May 2013 — Sep 2016
Head — Marketing Operations (MarTech)
Tata Communications · Mumbai
1,500+ Vendors Global Operations
  • Led enterprise-wide marketing operations transformation driving process improvement and automation
  • Managed 1,500+ marketing partner vendor ecosystem globally
Jun 2011 — May 2013
Deputy General Manager — Business Planning & Insights, Mobility
Bharti Airtel · Gurgaon
3G Rollout 66% User Growth 58% Revenue Growth
  • Spearheaded Market and Revenue Planning for 3G rollout across India
  • Increased Mobile Internet unique users by 66% and revenue by 58% in FY12
Aug 2008 — May 2011
Senior Manager — Marketing Analytics & BI
Bharti Airtel · Gurgaon
200M+ Subscribers 300+ Decision Makers
  • Pioneered "One Airtel" BI Analytics & Marketing Roadmap for 200M+ subscriber base
2001 — 2008
Earlier Career
Reliance Retail · Tech Mahindra · Reliance Communications · Matrix Systems
Supply Chain Product Management Solution Design Pre-sales
  • Reliance Retail: 55% increase in CDIT sales efficiency through procurement-sales alignment
  • Tech Mahindra: Pre-sales BPM analysis for Talk-Talk and BT Wholesale in London
  • Reliance Communications: 120% user growth for Data Business; launched India's first CDMA data cards

What I Bring to the Table

Demand Generation

Architecting integrated, multichannel campaigns that drive qualified pipeline at scale across enterprise accounts.

🎯

Account-Based Marketing

Deep, personalized engagement strategies for strategic accounts — from awareness through purchase across buyer personas.

📈

Pipeline & Revenue Marketing

Co-owning revenue targets with Sales, accelerating deal progression from MQL to SQL to closed-won.

🤖

Data & AI-Led Marketing

Implementing AI-driven marketing intelligence to optimize ROI, prioritize accounts, and improve conversions.

🌐

Alliance & Partner Marketing

Building co-sell programs with global tech partners and managing 150+ channel partner ecosystems.

🧭

Strategic Leadership

Leading cross-functional teams, managing multi-million dollar budgets, and aligning marketing with business objectives.

Board Readiness

Certified Independent Director

Indian Institute of Corporate Affairs (IICA)

Certified through the Independent Director's Databank Proficiency Test, demonstrating expertise in Corporate Governance, Risk Management, and Compliance (GRC) — ready to contribute strategic oversight and accountability at the board level.

Corporate Governance Risk Management Regulatory Compliance Strategic Insights Board Oversight
Credential ID: IDDB-DI-202408-062911 · Issued Oct 2024

Awards & Accolades

🏆

ET Most Promising Tech Marketer

Economic Times — 2022. Recognized among India's top technology marketing leaders for driving transformative strategies.

Top 5% Performer — Tata Communications

FY18. Achieved 370% pipeline delivery against target, globally recognized.

🎯

Mentor of Change — Atal Innovation Mission

NITI Aayog, Government of India — 2018–2022. Mentoring innovation and entrepreneurship.

Academic Foundation

2011

PGDBM — International Business

Indian Institute of Foreign Trade (IIFT), New Delhi

2001

B.E. — Computer Science

Bhopal

Executive Certifications

2019

General Management Development Program

Tata Group

2017

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

Columbia Business School

2014

MDP in Leadership, Innovation & Creativity

IIM Ahmedabad

2008

Project Management Professional (PMP)

PMI

Let's Talk

Open to board advisory roles, CMO opportunities, and strategic consulting engagements.